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ELIE BLEU’s principles of personal data protection


This page describes the principles with which ELIE BLEU collects different types of data about its customers. The elements described on this page are explained in detail in the ELIE BLEU data protection principles.

This page also details the commitments concerning ELIE BLEU's security and data protection policy in order to respect, as much as possible, your privacy.


In order to avoid imprecise interpretation, here are some elements for understanding the terms used:

  • Personal data: any information relating to an identified or identifiable natural person is deemed to be “an identifiable natural person” a natural person who can be identified, directly or indirectly.
  • Processing: any operation or set of operations carried out or not using automated processes and applied to data or sets of personal data (collection, recording, transmission, storage, conservation, extraction, consultation, use, interconnection, segmentation, etc.).

Data controller

Any processing of personal information communicated to ELIE BLEU is carried out under the responsibility of the company ELIE BLEU, 125 Avenue Laurent Cély 92230 Gennvilliers, N°Siret: 32971259000051

How do we collect data about you?

The collection of your personal data (such as name and contact details) is most often based on your customer or other relevant relationship with us. For example, we collect data when you perform actions on our services, by registering as a user of our site, by using ELIE BLEU services or by providing us with other information.

When you use ELIE BLEU network and communication services, for example by making a call or creating your customer account or sending an email, identification data is stored in our systems for the use of the services.

When you visit ELIE BLEU websites or load pages, you leave us different types of anonymous browsing data, such as your IP address and browsing history. The operation of the services is based on the use of cookies.

We may collect data based on your consent.

We record customer service calls so we can verify the actual discussion, if necessary.

We also collect data from our potential customers when they participate in competitions, sweepstakes or customer events.

What data do we collect?

This data includes your first name, last name, address, telephone number, email address, date of birth, direct marketing information and consent, company contact information, company name, information provided by you - same, customer classification information, order, delivery, agreement and billing We store what can be connected to you.

Data created and collected during communication includes information about the communicating parties, time of connection, routing information, data transfer protocol, format of the connection, and location information.

When browsing the Internet, “measurement data” is collected using cookies. This data cannot be associated with a person.

The customer information we collect helps us personalize and continually improve your shopping experience on ELIE BLEU services. We use this information to process orders, deliver products and services, process payments and communicate with you regarding your orders, products, services and promotional offers, maintain and update our files and thus your accounts with us, update provide you with content such as wish lists and customer reviews and recommend products and services that may be of interest to you. We also use this information to improve our stores and websites, prevent or detect fraud or abuse on our website, and enable third parties to provide technical, logistical, or other functions on our behalf.

List of types of information we collect:

Information you provide to us

We collect and store any information you provide to us through our website or otherwise. You can choose not to communicate certain information to us, although this decision may limit the use of our services. We use the information you provide to us, in particular to respond to your requests, personalize your future purchases, improve our services and communicate with you.

Information collected automatically

Each time you contact us, we receive and store certain types of information. Like many other websites, we use "cookies" and obtain certain types of information when your browser accesses the ELIE BLEU site or advertisements and other content displayed on other websites by ELIE BLEU or for its account.

Email Information

To optimize the usefulness and interest of our emails, if your computer allows it, we frequently receive confirmation of the emails sent by ELIE BLEU that you have opened. If you do not wish to receive emails from us, simply notify us in your account.

How do we manage your information?

Please note that the staff of ELIE BLEU and its subsidiaries and their subcontractors act under an obligation of secrecy when they process data concerning you.

We maintain the confidentiality of data concerning you and ensure that it is only used for predefined purposes.

Your data is processed for the purposes of producing and delivering the agreed communications and other services, developing the services, billing, providing you with the best and most comprehensive services possible, and informing you about our services.

We also use your data for communication with customers, such as sending information regarding our services and for direct marketing purposes.

We also use the data for customer profiling using billing, usage amounts, customer relationship duration and external classifications. We use both summary usage data and person-specific data to create target groups for marketing.

We process the data of our potential customers for direct marketing purposes.

We strive to ensure that customer data is up to date and correct.

We remove obsolete and unnecessary data when possible.

We protect all data about you through task-based personal access rights and prevent third parties from accessing the data.

Where do we send your data?

We only submit your data to the extent permitted by applicable law and as indicated in the file description to authorities and other telecommunications companies.

When we use subcontractors, we will sign a security agreement with them which also covers the use of your data. We are also responsible for this kind of handling for you.

ELIE BLEU’s data protection principles

The purpose of this data protection policy is to describe the principles and practices that we observe at ELIE BLEU to ensure the protection of privacy, confidentiality of communication and legal protection of our customers.

ELIE BLEU regularly updates this policy as operations or services change or develop. For this reason, we encourage you to regularly review the latest statement.

Important core values ​​for ELIE BLEU include confidentiality of customer data and communication, as well as protection of customer privacy in all company operations. When handling our customers' personal data, we follow French legislation, orders and instructions from authorities and good data processing practices.

ELIE BLEU implements a high level of data protection. Personal and identification data as well as location-related data are collected only for specific pre-defined and lawful purposes and are not processed in a manner inconsistent with those purposes.

We protect the security of your personal information during transmission by using Secure Sockets Layer Software (SSL) which encrypts the information you enter before it is sent to us.

We maintain physical and electronic security measures and safeguards procedures in connection with the collection, retention and disclosure of customer personal information. Our security procedures may require us to ask you for proof of your identity before we can provide you with your personal information.

We constantly train our staff on the principles of data processing and monitor the use of data by appropriate means.

The general principles of customer data management

The processing of personal data must always be justified for ELIE BLEU operations. ELIE BLEU has defined the purpose of collecting, handling and submitting personal data in the following section.

ELIE BLEU only processes customer data necessary for its operations, as defined for the purpose of use indicated in the description of the file for the customer register. We make every effort not to process incorrect, incomplete or obsolete data.

The processing of customer data is generally based on a relevant relationship, information received when using or registering for a service or your consent. We may also process your data for other reasons, for example at your request or where required by law. Your information may be processed within ELIE BLEU. We encourage our customers to regularly update their contact details.

We record your conversations with our customer service to verify a commercial transaction, to respond to your requests and to monitor and develop service quality.

Please note that as a customer of ELIE BLEU, you have the right to check what data concerning you has been stored in our information systems, or that there is no data concerning you in our file. You can also refuse the use of your data in accordance with relevant legislation. The inspection can be carried out once a year without charge. The request for data inspection must be made with a document signed between ELIE BLEU and you.

Collection, storage, extraction and processing of personal data

Register of data collected directly via ELIE BLEU services:

Contact form

  • Data collected: email and message
  • Objective pursued: Customer relationship management
  • Data retention: Database recording
  • Shelf life: 1 year
  • Access to data: ELIE BLEU customer relations service
  • Is the data stored or processed outside the EU: No

Creation of customer account

  • Data collected: surname, first name, address, telephone number, email address, date of birth, direct marketing information and consent, company contact information, company name, information provided by you , customer classification information, order, delivery, agreement and billing We store what can be connected to you.
  • Objective pursued: Order / Order tracking / Address / Returns / Credit / Loyalty management
  • Data retention: Database recording
  • Retention period: Client lifetime / Clients inactive for 2 years are deleted
  • Access to data: Logistics (partially, only data related to the processing and shipping of your order) / Marketing department / Customer service
  • Is the data stored or processed outside the EU: No

Newsletter opt-in form

  • Data collected: email
  • Objective pursued: Marketing emails
  • Data retention: Optin in database
  • Retention period: Optin duration of the customer excluding refusal by the customer
  • Access to data: The marketing department
  • Is the data stored or processed outside the EU: No

Sending and sharing data

ELIE BLEU can only submit your data to third parties in accordance with current legislation. We submit information upon request to authorities, for example the police and security authorities, as well as other authorities on the grounds specified by legislation.

Information relating to our customers represents an important part of our activity and our business is not to trade in it. We share this information only in the cases previously expressed and for the purposes described in this privacy policy with ELIE BLEU control and which are either subject to this privacy policy or apply rules at least as protective as those described in this policy. confidentiality.

In addition, we may submit your data to subcontractors, in which case we will ensure that data confidentiality is maintained, and we will also be responsible for data management in this case. If we process your data outside the EU region, we will protect your data by ensuring that the processor ensures appropriate data processing.

Processing of identification and location data linked to electronic communication

ELIE BLEU treats all data and messages created during communication as confidential. Our staff is bound by an obligation of secrecy and a prohibition on using messages or other confidential information. When communication takes place via a network, it always leaves a trace. These network traces are called identifying data if they can be connected to a person. Network traces are created, for example, during telephone calls, sending e-mail and SMS messages and surfing the Internet, and can contain information about the callers, the connection route or routing, the communication protocol data transfer used, the event and the terminals used or their location.

ELIE BLEU manages communication identification and location information in accordance with applicable law for the purposes, for example, of the implementation and use of the services, billing and technical development. consent, marketing. The data may also be used for billing other service providers to the extent necessary.

ELIE BLEU can also manage identification data in the event of misuse, data security breaches and breakdown repairs.

In all of the above situations, we only process identification and location data to the extent that this is necessary to perform a certain specific task.

Use of location data

A real-world tracking method where another person can track another person's whereabouts requires the person's consent to be located. The customer may not be located at all if he refuses geolocation services.

If we submit location information to location service providers, we ensure by appropriate means that there is consent from the person to be located.

Persons authorized to manage identification and location data

Only specific people at ELIE BLEU whose work requires access to identification and location data can process this data.

In practice, authorization is only granted to individuals performing tasks related to billing, maintenance or development of communications networks or services, abuse prevention and investigation, customer service and marketing . Persons with the right to handle data can only handle it to the extent required to carry out individual tasks.

Duration of processing of identification and location data and storage of data

We process identification and location data for as long as necessary for billing, technical development, troubleshooting, marketing, misuse investigation, or data security purposes. However, manipulation only takes place to the extent required by the actions and without unduly compromising the confidentiality of a message and the protection of privacy.

We store required billing data for at least one year from the due date of the invoice and for a period not exceeding three years from the due date of the invoice, unless necessary to keep data for a longer period. linked to invoice collection. Otherwise, data is stored to the extent permitted and required by relevant legislation.

Websites, visit tracking

We also collect data regarding website visits. This data includes the IP address and corresponding DNS name, the organization that registered the IP address, the name and address of the visited page, the page load time and the browser type.

Please note that the IP address is an identification required for the operation of the Internet, used to direct messages transmitted over the Internet to the appropriate locations. Typically, the IP address is not connected to the person using the computer, but it may be connected to the organization that registered the IP address. The IP address connection can be established at the request of the authorities.


As a customer of ELIE BLEU, you can consult our websites anonymously. However, like most websites, we use cookie technology. When you view our website, the cookie sets a random number for the browser that does not indicate your identity. Cookies help ELIE BLEU determine which sections of its websites are the most popular, where visitors go and how long they stay there. The data is used to implement and develop services and target advertisements on the websites.

You can prevent the cookie from being stored by changing your browser settings. In some cases, the prevention may slow down or make it impossible to navigate the pages or the website.

Data security

We ensure the data security of our services using methods proportionate to the severity and sophistication of the threats as well as the cost.

ELIE BLEU takes care to carry out actions aimed at preventing data security violations or eliminating disruptions that affect data security. Furthermore, we use all means to ensure that message confidentiality or privacy protection is not unduly compromised when performing the above actions.

We provide information on data security-related actions of our services and other data security matters through appropriate channels, such as our website or customer newsletters.

In order to prevent data security breaches and eliminate disruptions affecting data security, we may, among other things, prevent the receipt of e-mail messages, remove viruses and other malware from messages and take other measures comparable techniques. necessary measures within the permitted and required limits specified in the relevant legislation. We use physical, administrative and technical safeguards to keep messages and identifying data transmitted over the communications network secret. These actions reduce the risk that data about you will be disclosed to third parties and prevent misuse or other unauthorized access. Some of our services also use standardized encryption methods.

Please note that as a user of ELIE BLEU services, you must also use the most appropriate methods to ensure your own data security. We encourage you to store and use our Services and your devices carefully and monitor their use, for example by using secure codes and unique passwords, and to use sufficient antivirus and firewall services and keep them that way. as the updated operating system.

Customer communication and direct marketing

ELIE BLEU sends customer messages regarding its products and services to its customers via the consent available in the customer account.

ELIE BLEU also sends direct marketing messages in electronic format. You have the right to prohibit ELIE BLEU from sending direct marketing messages. You can opt out of marketing by following the instructions included in the direct marketing message or through your customer account available on our website.